In the last year alone- online business has become a fundamental of business, instead of just a clever way to promote your brand.
Here’s how to get on top, even if you’re tiny.
While internet marketing and website functionality has long been a business basic, in the year of covid lockdowns- it quickly became the only way many small businesses and local retailers saw any patrons at all.
With global marketing campaigns and multinational reach taking a backseat to local customers and convenient optimization.
What was once viewed as a way to bulk your business quickly became the only way to survive.
And chances are, yours isn’t the only small business feeling this renewed crunch to get online and get noticed.
But, online marketing is a different world. From posting a flyer or two, or just depending on word-of mouth advertising throughout your community- internet marketing comes with a plethora of options, techniques, and targeted ad experiences.
So as a small business, how do you know which campaigns to invest in, and when to save your money?
Perhaps the most useful tool for a small business looking to break out on the saturated online market is the digital marketing agency– or SEO agency.
These usually provide your business with a team of online marketing savvy individuals that know how to get you noticed in the places best suited for your small business.
Saving you time and money. The SEO services agency of today are probably just as useful as a Madison Avenue agency was in the ‘50s- but at a fraction of the cost.
Using AI, Google and analytics to get you the customers you want and the exposure you need.
Promoting With Google
Most digital marketing agency focus relies on using Google to help your business flourish in a targeted manner.
Which is no surprise as the search engine itself has become a verb. It’s rare that we’ll hear someone tell us to check out a library, or ask a friend.
Instead “Google it” has become the go to advice for just about anything: from how to treat a headache, to where to find car insurance.
Google Search Ads & Ranking
Getting your website noticed through top rankings and proliferous ads is the number one way to funnel traffic to your business, both for new customers, and those who are already brand loyal.
Top ranking sites are those that show up first anytime someone searches for something using Google.
With the right Search Engine Optimization tactics, your business has the same ability to show up for a search as any other competitor- including the big ones.
Most SEO agencies will optimize your website and any content you create to contain specific words that relate to common searches.
Which is just one way in which any business can gain relevancy online, and get themselves noticed in the community.
Google Search Ads work similarly to SEO practices, but instead of putting in the time it takes to reach those lofty heights organically, retailers can pay google to get their sites mentioned first.
Which is a great way to get the ball rolling while you’re waiting for other SEO techniques to take effect.
Especially if you take advantage of the many types of ad campaigns that Google offers– like Google video ads, shopping, and programmatic display advertising.
Google Shopping
If your small business is built on selling goods or products- Google Shopping can be a great way to get your products on your consumers radar.
As the platform allows consumers to instantly compare products and prices from a multitude of different vendors.
Working similarly to conglomerate marketplaces like Amazon and Etsy- with the ease and convenience of a Google search.
While the technology is still relatively new, being revamped and released last year, consumers have taken to the new experience quickly.
Particularly as it lets them price compare in a convenient way and all products advertised are backed by a Google guarantee.
But as you might have guessed- you’ll need a Google business account in order to qualify for product placement, and a bit of SEO strategy in order to rank appropriately.
Google Maps
Google maps is an incredible way for local brick and mortar shops and well as online retailers to reach their immediate customer base.
Allowing users to perform a quick search for anything they may need in the area.
Moreover, this free listing service doesn’t just work in the google maps app, but also integrates with the search engine itself- helping to prioritize businesses that may be local to whomever is searching for them.
In order to effectively wield the promotional power of Google Maps and location based services, you’ll need to establish and verify a Google Business Profile- which is actually pretty simple.
Once your profile has been established and verified- optimization once again becomes important.
As it can more easily tie your business to relevant searches, even to show up in the list of “nearby” businesses that are marked directly on a map of search engine results.
These top ranked results also offer the added benefit of showcasing any google reviews your business might have and linking directly to your website, showing business hours, and even offering promotions.
Google Business Profile
In order to really get the most out of your Google Business Profile and Google Search Ads, you’ll need a great website.
While that sounds pretty obvious- a great website isn’t just one that has decent content and products- but one that really represents your brand and works well. Bring customers in, and keep them there.
A professional website is important, but so is a well optimized one. Which are sometimes difficult, if not impossible, to create using free web publishing services.
So if you’re going to spend money, spend it on creating an incredible, user friendly site. One that works well on both mobile and desktop devices.
A great business website can also function as an advertising platform for associated business– by allowing for programmatic display advertising.
Which can offer your business additional income and additional exposure through collaborative marketing campaigns.